Data analytics
Revenue Analytics
Revenue, retention and reports anyone can build without SQL.
The problem
Revenue figures usually live in several systems, and every new report waits for someone who can query the data. Leadership sees total revenue but not whether new customers come back.
The solution
This design opens on a few key figures and a year-on-year chart, then goes deeper into retention by customer cohort. The report builder lets anyone drag dimensions and metrics onto a canvas, preview the chart and schedule it by email.
The screens
- 01Revenue overview: key figures and charts
- 02Retention by cohort, week by week after the first purchase
- 03Report builder: dimensions, metrics and a delivery schedule
Key features
Key figures in one row
Revenue, orders, average order and churn, each with its change on the last period.
Cohort retention
A heatmap shows how much of each new-customer cohort is still active week by week.
Drag-and-drop reports
Pick dimensions, metrics and filters without writing a query.
Scheduled reports
Send a report weekly or monthly to each recipient.